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Creative direction, styling & casting by Abbi Zivengwa​

Photography by Nicola Bates

The Reflect photoshoot was a short collaborative project curated and directed by Abbi Zivengwa and photographed by Nicola Bates. The shoot was a part of a BA2A project, where we were expected to create a new campaign for a brand of our choosing. My campaign was a response to racial diversity and tokenism in the casting sector of the fashion industry, specifically focussing on the luxury brand Gucci and their past failure to present their consumers with a reflection of themselves on the runway. Imagery inspired by Frank Lebon's "Unconventional beauty" film

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